Magento online shop: The rising of eCommerce has opened new opportunities for retailers in quickly developing their business. With the limitless potential of the Internet, you can create the most impressive websites for your brand!
For most successful stores, they have chosen Magento as their base for the online business since this is the number 1 eCommerce open-source platform right now. So what to prepare for a successful Magento online shop?
Choose the best Magento edition
Magento is famous for its scalability, security, and reliability. Thanks to a user-friendly interface, Magento is reliability by thousands of stores globally.
Along with the growth of eCommerce businesses, the Magento team has developed various editions fitting with the demand of each merchant. There are two popular editions: The Community Edition and the Enterprise Edition (also known as Commerce Edition).
The Community Edition is the free version, which is the perfect choice for start-ups and small businesses. With bigger brands and huge enterprises, the paid version of Enterprise Edition is your excellent ally in expanding your influence.
A reminder for store owners who are still using Magento 1: Every support for all Magento 1 versions will be shut down in June 2020, so quickly migrate your data to Magento 2 for the best performance.
Select a suitable theme | Magento online shop
Each store has a unique style to differentiate from other competitors. And you know, your website design can support visitors to see your characteristics by using an attractive theme.
A Magento online shop has numerous choices in theme since technology providers have created various themes for an efficient page. You can decide how customers look at your site and how they interact with different elements in the store.
Integrate payment gateway
Many consumers worry about online shopping because of fraud as well as in transparent transactions and invoices. To eliminate the risk and increase your customers’ trust, you should integrate a reliable payment gateway that can work with various methods as well as be accepted in different regions worldwide.
A secure and simple check-out process will encourage customers to buy more and choose your store for the next purchases.
Manage orders, shipping, and inventory
With its useful features, Magento can help store owners to manage orders, shipping, and inventory at ease! You don’t have to worry about missing an order or getting lost in the complicated requirements of the customers. However, it’s important to build an organized plan to manage all factors effectively. You must decide the workflow of your team and how products move after each step.
Create effective membership programs
For an online store, maintaining customer loyalty can determine the success of the business. Stores have a wide range of loyalty programs to choose such as points loyalty program, tier loyalty program or cash-back loyalty program.
Let us recommend the Magento Rewards Program by Magnet, an extension that can help you express your gratitude by increasing customer experience through efficient points loyalty policies as well as special offers.
Connect to social media
It’s a smart strategy to link social network accounts to your website. Consumers spend lots of time surfing the net daily and high chances they can encounter your brand on these platforms. Facebook or Instagram can be your ideal place to advertise products. These channels can also attract a huge number of potential buyers, so why hesitate to connect social media to your Magento online shop?
In conclusion, it’s not an impossible task to successfully open and run an online business. With the help of Magento, the best eCommerce platform right now, you can grow your business quicker than you’ve ever expected. So prepare your new business by checking all points on the list above! We hope you achieve greatness in the near future!