You’re going to need something to point people to – to show off your expertise, to seal the deal, to… well, you know why you need your own website: who’s going to buy a website from someone who doesn’t have one? That’s right. Nobody.
Your website should at the very least clearly state the services you offer, provide a clear means for people to contact you, and wherever possible, showcase some of your work. ‘Ahh,’ I hear you say, ‘but how can I showcase work if I’m just starting out?’. ‘Well, ‘ you hear me answer, ‘let me count the ways…’
I bet there are organizations or groups in your local community who could benefit right now from your services.
Do work for free. I don’t mean take on spec work, or enter design competitions, or get your hopes up with the guy who says ‘look, just do this one little project for me and I’ll give you more work than you can handle in the future’. (Put the phone down on that guy. Now.)
I bet there are organizations or groups in your local community who could benefit right now from your services. Charity organizations, social clubs, church groups, community sports, local schools… whoever they are, they’d likely be extremely grateful to you if you could provide them with a new website, a Facebook page, some banner ads, a blog, or whatever. You can do it for free or very low cost, you’re helping a worthy cause, and you’re generating a portfolio piece.
Do 3 or 4 of these and suddenly your new portfolio is looking quite respectable. Nobody puts all the work they’ve ever done in a portfolio – so just having a few pieces in there might be enough for you.