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Things to Check before Choosing an AD Network

Every blogger wants their blog to monetize for them too, and it is therefore important that we figure out the right methods to get maximum financial output out of the blog.

One of the best methods is to become a publisher.

A publisher needs to run ads on their blog which will be given to you by ad networks which are available in huge numbers, and you need to make the right choice because its all about the revenue each medium generates.
While some of the bloggers/publishers aren’t sure of the ad network to choose and that gave us the idea to look into options around the same so that people don’t get confused.

There are various types of Ad Networks. Some cater to a particular type of Ads and others give you the option of having different types of Ads on your blog or website.

In general, Ad Networks serve In-text Ads, Contextual Ads, CPM Ads, CPC Ads, Banner Ads, Pop-Under Ads, CPA Ads, CPS Ads, Affiliate Networks, CPA Affiliate Networks and Native Ads. Some specialize in particular type of Ads, other serve combination of Ads.

There’s no fool-proof method of judging which Ad Network works best for you. You have to experiment with Ad Networks to find out which ones are generating the highest revenue for your blog or website.

So without further ado, here are few things to check before picking a publisher:

1) Click Through Rate
Every website has different CTR due to the set of visits, the right search and the visibility of the website also. Keywords are a major factor in getting your content to the public, and if the former is taken care of the CTR will automatically fall in place. Low CTR and more search visits is a good deal.1) Click Through Rate
Every website has different CTR due to the set of visits, the right search and the visibility of the website also. Keywords are a major factor in getting your content to the public, and if the former is taken care of the CTR will automatically fall in place. Low CTR and more search visits is a good deal.

2) Keywords
A lot of publishers focus on keywords and that is the basis of search optimization because you can always stay on top of the search engine results if you have chosen the right set of keyword for the same. Your content may lose its worth if it is not relevant or people can’t search it online.

3) AD Style
Every website and publisher has a way to showcase ads and some of them are good at mobile ads, video ads, and search result ads while they may not showcase banner and display ads. It may look good, but the biggest way to generate leads and visits is through the latter two ad formats. Always focus on the type of ad preferences because it would lead to more money or else you may invest a lot of time setting up things, but end up getting more than invested.

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