Finding a specialist who does realtor websites design and development is often the best place to start. However, many smart agents still make plenty of mistakes when hiring, and it ends up costing them money.
It is easy to assume that any web designer or developer has your best interest at heart; however, like in any other business, most of them are in it for the money. That’s why it is essential for realtors to themselves about the hiring process and everything it involves to ensure they get the most out of the process. Unfortunately, most agents don’t do this and end up falling prey.
In this article, we will highlight some of the most common stupid mistakes that real estate agents make when hiring a web designer. This will serve as your guide to ensure you rip maximum benefit out of your investment in a realtor websites design and development endeavor.
Mistake 1: Not knowing what you want
There is nothing like a one-size-fits-all when it comes to website design and development. The real estate industry is so diverse and dynamic, what worked for someone else might never work for you. So, it’s essential to understand your niche as well as how you would like to display your solutions before setting out to find a designer. This is important because designers and developers, too, specialize in different areas. Knowing what you want will help you narrow down to the most fitting designer and developer in the market.
Mistake 2: Picking the first option that comes your way
A quick search for web designers and developers will reveal dozens of options to select from. But rather than picking the first option that comes your way, it is best to take time to do your research – compare at least five different designers and developers head to head to identify the right one. This way, you can be confident that you are working with a top professional who knows what you want and can deliver as promised.
Mistake 3: Leaving everything in the hands of the professional
Once you identify the right web designer for your realtor website, the next mistake that you can make is assigning them the work and forgetting about it altogether. In as much as they are the experts – and have a better understanding of the design and development process than you, they will still need your input to deliver something you like. Working together allows both of you to share ideas and brainstorm on other issues to come up with the best realtor website.
Mistake 4: Letting the expert register your website’s domain
Domain registration isn’t rocket science. If anything, the process is as easy as signing up and paying the fee. Having your designer do it means you will have to rely on them every time you need to renew your domain, which can be hectic. Again, your domain is your asset, and like any other asset, you need to safeguard it at all costs. So, if you are intimidated by the process, it is better to have them help you out, but not do the registration for you.
Mistake 5: Not using your permanent email address
If you are like many people, you have more than one email – some of which you don’t use or don’t even remember the password. Make no mistake of using such emails for your domain registration. Your domain is critical – only use your permanent email address. One that you keep checking from time to time. This way, you won’t miss any notification about renewals or any other important stuff.
Mistake 6: Pricing
When hiring a real estate website designer and developer, it’s in your best interest to find one who matches your personal and budgetary preferences. Try to avoid low ball offers at all costs. The same applies to extremely high prices. The cost should be reasonable.
Mistake 7: Not understanding the website building process
Websites are not like email addresses or social media sites that you put up in a day. They require time and planning. There is also the aspect of branding that needs to be incorporated. That’s why you want to have a clear timeline of how things will get done for your peace of mind. Understanding the timeline will also ensure that the expert is hitting the targets as agreed.
Mistake 7: Not knowing the amount of time you’ll dedicate in the process
This is especially critical if you are a busy person. It’s essential to know how involved you’ll be in the process – like whether you’ll come up with all content or who will be responsible for that. Also, find out how often you’ll meet with the expert and your responsibilities. All these will ensure milestone is hit and that everything runs smoothly.
When you hire a wrong designer or make other mistakes highlighted in this article, you may end up spending more money than you wished to. So, it’s best to read and understand these mistakes, so you don’t make any of them.