In order to succeed in e-commerce today, you need to be flexible, have good planning, and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money off the bat, only to find that making money in e-commerce is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
While business planning is a must, what must also be looked into is ansolution that can help you understand what went wrong, and if you are selling products online on marketplace websites like eBay, a Software for businesses selling on the eBay marketplace will come in handy.
Only a few are able to deliver results as expected, but when you apply these tips on the biggest platform, Social Media, you can make it all happen:
1. Understand Your Audience
This is a big one, and a point many overlook.
Social media is broad and diverse. In addition to some of the most obvious platforms (Facebook, Google+, Twitter, LinkedIn, Pinterest and YouTube) there are countless others like SlideShare, Flickr, Reddit, Tumblr, Vine and Instagram, not to mention the numerous forums and websites where users engage and interact.
Instead of getting jumbled up into them, focus on only those social networks that provide a good opportunity to connect with your target audience. And to do that, you need to understand your audience. The specific nature of your business and industry will have a big impact on where you’ll find your audience. Retailers that sell high-quality, visually stunning goods should obviously look to Pinterest and Instagram for their image-sharing services. If word-of-mouth is essential for your business (and it is for most, if not all), then Twitter is probably right for you. If you need to reach a professional audience, LinkedIn in all likelihood, is the answer, but that doesn’t mean you limit yourselves to a platform, instead keep innovating.
2. Tie in Business Outcomes
The most important piece of advice for marketing your business with social media is making a definite connection to outcomes. You need to know not only what you want to achieve with your social media marketing efforts, but also whether you’ve succeeded. It’s pretty standard to track social media activity, but a lot of businesses fail to connect these activities to actual outcomes.
As the saying goes, if you don’t measure it, you can’t manage it. This couldn’t be any truer than it is for social media marketing.