Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits’ sales; the recruits are known as a distributor’s “down line.”
MLM is a business of duplication. Those who’ve already been successful will share their secrets to success, and all you need to do is listen and then do what they tell you. Unfortunately, I wasn’t very coach able in the beginning. I was successful in traditional business and figured I could do the same things and be successful in network marketing. Boy, was I wrong! Because I didn’t listen to my upline leaders, I didn’t make any money at first. Successful MLMers have been there, done that–and have the paycheck to prove it–so be coach able, and duplicate their success.
Network marketing’s business model is simply leveraging the power of one-to-one relationships to market and distribute products directly to consumers. Network Marketing companies empower independent entrepreneurs to monetize the most viral form of marketing, which is word-of-mouth marketing.
MLM businesses need a sales force. What is the right way to recruit people to sell for you?
First: Invite people to look at your business proposition with a direct or indirect approach. A direct approach would be to ask them to look at your business for themselves. An indirect approach is asking someone to look at your business to assist you with recommendations or referrals. There are many different patterns of language that you can use based on the relationship you have with the prospective recruit. The invitation process is a very important skill to learn. Your invitation has a lot to do with whether the person will join your team or support your business.
Second: Most people do not join on the first exposure, so fortune lies in the follow-up process. You must help to advance the prospective recruits understanding of your business on each follow-up interaction. Focus on building a stronger rapport and relationship along the way.
Third: Use third-party social proof to validate the opportunity and to increase the prospect’s belief that someone like them can be successful with your company.
Fourth: Do a game plan interview and get the person off to a fast start. How you start a new person has a lot to do with their commitment level and how long they will build the business. Because network marketing is a voluntary business, the retention of distributors is an important skill to learn.
Fifth: Create a winning environment for your team to grow and for them to feed off the energy and excitement of others.