1. Blog

How To Build Your Social Media Marketing Strategy In 2020

Currently, Strategic Social Media Marketing has become vital for businesses of all sizes in order to excel. Every other business is now in search of new ways in which they can better and grow their social media marketing strategy.

Whether you want to grow your brand through social media or to level up as a social media marketer, developing a social media marketing strategy is essential. The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. In this post, you will learn the seven steps your business must take to create an effective social media marketing strategy.

It really does not matter if you only want to grow your brand online or you only want to upgrade your social media marketing, advancing with a mature social media marketing strategy is necessary. The more targeted your strategy is, the more operational and effective it will be at the time of execution. There are always certain underlying tips when crafting a social media marketing strategy such as, keeping it concise, keep achievable goals, keep measurable goals, and etc. However, in this post, we will be telling you how to build an effective social media marketing strategy in 2020, because it’s time to level up your game!

1. Relevant, Attainable, and Measurable Goals

One of the most prevalent problems found in every business social media marketing strategy is the setting up of unrealistic, unattainable, and immeasurable goals. There are plenty of businesses who do get up a social media marketing strategy, but somehow fail to see the bigger picture. From now onwards, when you sit to plan out your SMM Services In USA, make sure you go for relevant, attainable, and measurable goals for your business and brand.

2. Be Aware Of Your Targeted Audience

Every business owner should be aware of their target audience (TA), as they are the once to whom everything is being made for and targeted to. You need to do everything according to your TA. For instance, if you want to reach out to younger people, you’d target Snapchat, Instagram, Twitter, and Facebook. However, if you have a TA of 25 above, you’ll then be using some other platforms. In short, it is all about how well you know your TA, you should know all the possible insights into your TA. What platform they use the most, what time is the most frequent one, what kind of post they interact with, and more. The better you know your TA, the better you will be in reaching them with your Social Media Marketing Services.

3.      Research about Your Competition

Never underestimate your competitor, they might probably be ahead in the game of social media marketing. Keep an eye on your competitors and see how they are performing on their social platforms and what kind of strategies are they opting for in order to target and engage with the audience. For this, you may need to conduct a competitive analysis where you’ll get to know where your competitor is doing better than you. Competitive analysis at times also provides you with an upper hand by providing you with a black space that your competitor is not paying attention to. Also, keep an eye on the social listing in order to stay informed about your competitor and their position in the industry.

4.      Figure Important and Relevant Metrics

Metrics are used in order to notice your progress you need to set certain relevant metrics in order to track down different goals. Few metrics that you can consider while measuring are:

  • of followers
  • of website signups
  • of website clicks
  • Testimonials
  • Conversion rate
  • Shares
  • Comments
  • Reach
  • Brand mentions

You necessarily do not need to keep all these in your list of relevant metrics, you, however, need to figure out the important ones and keep tracking them in order to see the bigger picture.


Always remember, the strategy is one key ingredient that matters the most when it comes to social media marketing. If you have the right strategy, you will definitely ace your Social Media Marketing Services. It could be that, you might be posting regularly with engaging content, but without having a proper strategy lined up it’ll all go in vain.

Comments to: How To Build Your Social Media Marketing Strategy In 2020