You can count your iOS App Installs or Android App Installs on the bases of CPI, CPC, and CPA:

CPI (Cost Per Install)
This is the most popular marketing campaign for this company. In which they will charge you only when someone, not just only clicks on your app but also install it as well. So this will look more profitable option to the customer because they have to pay only at that time when someone installs their app. You can buy iOS installs and buy android installs at a cheap price at CPIDroid. The features which they provide are

  • Conversion = Install + Open
  • FREE Country Targeting
  • No Tracking/SDK Required
  • Real Users/Devices
  • Real-time Analytics & detailed reporting
  • Cost-Effective Rewarded Traffic
  • Managed (High Volume) available

CPC (Cost Per Click)
The first offer which they provide to their customer is pay per click. It means that when they are promoting their application through different marketing campaigns. They have to pay a certain amount only when someone clicks on their app after going through that campaign. The features which they cover in this campaign are

  • Conversion = Click (up to 80% Install Rate)
  • FREE Country Targeting
  • No Tracking/SDK Required
  • Real Users/Devices
  • Real-time Analytics & detailed reporting
  • Cost-Effective Rewarded Traffic

CPA (Cost Per Action)
Sometimes you do not only want to install your app on a device but need certain actions as well from your customers. Like the comment about your application and some other actions as well. Like, provide their name and email id or location anything like that. So when someone performs that action then you have to pay in this campaign.

  • Conversion = Install + Open + Action
  • FREE Country Targeting
  • Tracking/SDK Required
  • Real Users/Devices
  • Real-time Analytics & detailed reporting
  • Cost-Effective Rewarded Traffic
  • Managed (High Volume) available
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