If you want to promote your web design and development company, you better start with Social Media marketing, forum marketing as well and SEO. These are the best ways to promote your business and these also the easiest ways to reach your target audience.
There are both ways of marketing online and offline which you can utilize. Each one has its advantages or benefits. If you have a website make sure that it is designed search engine friendly or in other words it is SEO friendly. Then after you can opt for online marketing like SEO, SEM, PPC etc which provides positive and long term results. Besides with offline marketing like media, advertising, trade fair participation can help you get exposure. You can read this nice blog with info graphic which can explain you the difference and benefits of Online vs Offline Marketing how you can benefit with this.
Set a monthly income target and compare that with forecast revenue from existing clients. Measure the gap between current revenue and your target income to set the target for new business. Assess your skills compared with competitors. If you have specialist knowledge of e-commerce sites or mobile web design, focus on prospects who need that type of service.
It is easy to get leads on your website no matter which business you deal in with. When you are dealing in a development website, it is wise to make it load faster. Also, it is wise to make social profiles and post about your business products and services and publish posts in public groups that has people that are developers.
Also, make your website SEO optimized to gain maximum visibility. To know more about SEO hacks, check: http://toolowl.com/business/dos-and-donts-of-seo