Wheat fibers are insoluble dietary fibers which are extracted from the cell walls of the wheat plants. Insoluble fibers do not dissolve in the water and pass through the digestive tract relatively intact and, therefore, are not a source of calories. The wheat fibers are a rich source of dietary fibers which makes them suitable for dietary fiber enhancement, calorie and fat reduction. The wheat fibers have texture improving properties, water binding capacity, and oil retention capacity; hence are used in a wide range of food application. The wheat fibers are used as functional food due to their plethora of health aiding benefits. Wheat fibers promote healthy bowel function and help in preventing constipation due to microflora activity. Besides, wheat fibers help in preventing obesity, lowering bad cholesterol level from the blood, and improving blood glucose levels. The wheat fibers demand is anticipated to proliferate over the forecast period owing to increasing use of wheat fibers in the food and beverage industry, and the growing demand of the fiber-rich dietary supplements and nutraceuticals.
Increasing Awareness Regarding Health and Wellness and Growing Demand for Fibrous Supplements is Boosting the Demand for Wheat Fibers
Functional and fortified food products are perceiving an upsurge in the adoption among consumers owing to increasing awareness regarding the health benefits of these food products, along with rising per capita disposable income of the consumers. The wheat fibers are increasingly used in the food processing industry due to their functional properties. The growing application of wheat fibers in the food industry and rising demand for functional/fortified food is anticipated to drive the growth of wheat fibers. Also, the demand for wheat fiber is expected to witness a growing demand for nutraceuticals and dietary supplements owing to a number of health benefiting properties and high fiber content. The high fiber content improves digestion, improves gut health, promotes a healthy heart by reducing blood pressure and inflammation, and reduces cardiovascular risk and slower advancement of cardiovascular disease in high-risk individuals. The increasing health and wellness consciousness among consumers are making manufacturers update their inventories with more insoluble dietary supplements and nutraceuticals. Besides, wheat fiber is used in sports nutrition as it is a rich source of fiber and it helps in weight management. The growing market for sports nutrition due to the increasing number of gym lovers and fitness enthusiasts is expected to fuel the growth of wheat fibers. Also, wheat fibers are also used in pet foods and high-quality animal feed to provide livestock’s and animals proper nutrition. The growing market for animal feed and pet food is also contributing to the growth of wheat fibers.
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Global Wheat Fiber: Key Players
Some of the major players of wheat fiber market include: Limagrain Céréales Ingrédients, The Ingredient House, Interfiber LTD, JELU-WERK J. Ehrler GmbH & Co. KG., J. RETTENMAIER & SÖHNE GmbH, Batory Foods, Royal Ingredients Group B.V., Fiber International LLC, Jinan Dayi Extrusion Machinery Co., Ltd., Innopack International, and others
Opportunities for Market Participants:
Markets in North America and Europe have a large number of companies which are producing insoluble dietary fibers like wheat fibers and hence, the majority of companies are accentuating on offering a wide range of products and are focusing on generating a much larger part of their revenue through export. The manufacturers’ of wheat fiber are focusing on innovative manufacturing technology, with enhanced functional properties to comply with stringent standards of clean label products to be used in functional foods such as meat, flour, and dairy products. The wheat fiber market in the Asia Pacific offers relatively high potential opportunity, followed by Latin America. The growth of the wheat fiber market in the Asia Pacific is attributed to escalating investments by companies in the food industry & nutraceuticals industries.